![]() “I had been noticing a lot of real estate advertising about Rosario Candela buildings, and how they were being used as a marketing tool. Photos, mostly drawn from the Museum of the City of New York’s collection, wall text and a digital animation tell the story of a math genius who created an assemblage of apartments - simplexes, duplexes, triplexes and multi-story maisonettes - and arranged them inside his buildings like the pieces of a gigantic puzzle. In the 1980s, he writes, “a ‘Candela apartment’ became a Greed Decade status symbol even more potent because of its rarity.” He designed “the best Gold Coast buildings,” Gross enthuses, whose residents could glory in the cachet and the giddy sense that they had “made it” by snaring Candela digs. they don’t display any visible effort, in the greatest traditions of old money.” ![]() ![]() around 1910 with $20 in his pocket, Candela (1890-1953) graduated from Columbia University with a degree in architecture and went on to become a Jazz Age starchitect, “the greatest apartment designer in America,” Michael Gross exuberantly writes in “740 Park: The Story of the World’s Richest Apartment Building.”Īs architecture critic Paul Goldberger has said: “There was a wonderful assurance and solidity to his buildings. The son of a plasterer who came to the U.S. The Sicilian-born architect rode the crest of the wave and designed or co-designed some 75 apartment buildings, most in Manhattan. These are just a few of the posh pre-war addresses in Manhattan that are part of Rosario Candela’s portfolio, most completed during a heady wave of luxury apartment-house construction in the 1920s before the Great Depression put the brakes on the spree.
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